- July 28, 2025
8 Yards – Technical SEO & Content Strategy
8 Yards, Scotland’s leading kilt maker and hire company, was launching a new website and brand to match their nationwide reputation. With shops across Scotland, they needed a strong SEO foundation to ensure their new site performed from day one.
Conversion Storm took the lead on the technical SEO strategy, conducting a full site audit and a content audit to identify opportunities for improvement. We worked closely with the client to create new, optimised copy, and carried out a targeted link-building campaign to strengthen the site’s authority.
Throughout the campaign, we managed Google Search Console to monitor performance and improve conversions, while using analytics data to inform ongoing strategy adjustments. Every action was focused on maximising visibility, engagement, and leads.
