- July 28, 2025
At Conversion Storm, we take pride in delivering innovative and impactful digital marketing solutions. Our collaboration with Edinburgh University is a perfect example of our expertise and creativity in action. We were entrusted with designing a distinctive logo and producing compelling video content for the Edinburgh University Business School’s Annual Finance Conference — the largest of its kind in the world.
Logo Design: A Symbol of Excellence
Our team immersed themselves in the essence of the conference, aiming to capture the spirit of finance, academia, and global collaboration in a single emblem. The result was a logo that reflected the prestigious nature of the event while embodying Edinburgh University’s forward-thinking vision. By seamlessly blending elements of finance and academia, we created a mark that resonated with both seasoned professionals and aspiring scholars alike.
Video Content: Bringing Ideas to Life
To enhance the conference experience, we also conceptualised, scripted, and produced captivating video content. These videos showcased the event’s significance through engaging storytelling, including interviews with industry leaders, faculty members, and participants. They worked as both promotional tools and engaging content, building anticipation and connecting with audiences worldwide.
Impact and Results
The collaboration’s success wasn’t just in the quality of the creative work — it was in the measurable impact. The distinctive logo became a recognisable emblem for the conference, unifying its brand across all materials. The videos, strategically distributed across digital channels, attracted attention, boosted registrations, and played a key role in cementing the conference’s position as the largest in the world.
Our work with Edinburgh University highlights our dedication to pushing the boundaries of digital marketing. We don’t just create designs and content — we craft experiences that leave a lasting impression. Let Conversion Storm bring our expertise to your next project and elevate your brand to new heights.
