BG

BG Group – Content Marketing & Creative Services

Before its acquisition by Shell, BG Group was a global leader in the oil and gas industry. They approached us, prior to our rebrand as Conversion Storm, to support their marketing team with high-impact content marketing and creative services.

We produced polished promotional materials for both print and digital campaigns, ensuring every piece reflected the company’s global reputation and industry leadership. Our creative services extended to enhancing and adapting key visual assets — including an iconic aerial photograph of an offshore oil rig, captured from a helicopter — which became a signature image used across BG Group’s marketing and corporate communications.

By combining strategic content marketing with standout creative execution, we helped BG Group strengthen brand presence and deliver memorable campaigns to a worldwide audience.