Page #1 position 3 for “Edinburgh Dental Implants”
Page #1 position 3 for “Edinburgh Dental Implant Practice”
Page #1 position 3 for “Dental Implants Edinburgh”
Page #1 position 1 for “Dalkeith Dentist”
July 28, 2025
SR Dental – Multi-Channel Digital Marketing Strategy
SR Dental, a leading dental surgery in Scotland, approached Conversion Storm to redesign their brand, generate more leads, and improve their SEO rankings. With excellent patient reviews and a genuine care for their community, we made this dedication to patient wellbeing the heart of the campaign message.
The Strategy
We developed a multi-phase strategy focused on brand awareness, social media engagement, and search marketing.
Our first step was a full brand refresh, including a new logo designed in close collaboration with the SR Dental team to reflect the practice’s vision for the future. We then built an automated lead funnel featuring a bold, attention-grabbing magnet: “How to Avoid the Dentist” — a powerful message from a dentist that genuinely cares about prevention. This funnel delivered valuable information, special offers, and expert advice from the SR Dental team.
For SEO, we performed a full technical audit of the website, improving site speed, performance, and structure. We then developed optimised content and dedicated landing pages targeting high-value, competitive keywords.
In parallel, we created engaging image and video content for Facebook and Instagram ads, driving leads directly to the automated funnel. To complement this, we launched a targeted Google PPC campaign designed to generate calls, form submissions, and new patient bookings.
The Results
The campaign was continuously monitored and refined for maximum performance. SEO results were exceptional — SR Dental now ranks at the top of search results for all targeted competitive keywords, with organic traffic increasing by 300%.
Facebook ads began generating dental implant leads immediately — over 30 in the first week — so many, in fact, that we scaled the campaign to match the practice’s capacity to respond. Google Ads drove additional traffic to high-converting landing pages, resulting in a significant increase in calls, leads, and confirmed new patient appointments.
This multi-channel approach delivered measurable growth and positioned SR Dental as a top choice in their region, both online and offline.
